Buzz Usborne
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Buzz Usborne

I’m Buzz, a Principal Designer and Coach. I help businesses turn their most complex problems into simple, memorable and lovable products. I’m as interested in producing the work, as I am creating the conditions for high quality design work at scale. As Principal Designer at Help Scout, I sit between ambitious ideas, emerging technology and difficult customer problems. Before this I was at Atlassian, Buildkite, Campaign Monitor, Sendle and Skype.

I founded Prevue, a design presentation product used by more than 40,000 agencies. I built and ran it solo for over a decade until it was acquired in 2018. I also coach design leaders and write about designing AI products people trust. Selected work is below; the case studies and writing have the longer versions.

I’m Buzz, I help teams turn complex problems into simple, memorable & lovable products

Building the AI
tooling for creativity.

I‘ve spent 20+ years designing exceptional human experiences and helping organisations scale creativity. Now I’m using those lessons to create the tools and processes to help designers thrive with AI.

Buzz
AI
The redesigned Inbox for Help Scout showcasing an immersive email dashboard for professional customer service teams.
A view of the redesigned Jira dashboard I designed to meet the expectations of modern development teams.
Close-up details of the project grouping functionality from my own product, Prevue.

All Projects